Overall Strategy

Make Innovation and Improvement, Become Stronger and Bigger, Scientific Development, and Lasting Property and Peace

Overall Objective

To build a competitive world-leading enterprise group

Management Philosophy

Uphold Corporate Integrity, and Take Pride in Customer Satisfaction.

Corporate Spirit

Dedicated, Loyal, United and Enterprising

MCC logo

Vision

To be the most trustworthy international company committed to engineering services and resource & energy development

Mission

Turn a stone of resource into a gem of undertaking.

Core Value

People-oriented, Excellent, Moral, Shareable, Open & Inclusive, and Effective & Profitable

Corporate Style

Responsive, Committed, Realistic & Pragmatic, and Cooperative & Progressive

Corporate Spirit

Dedicated, Loyal, United and Enterprising

Management Philosophy

Uphold Corporate Integrity, and Take Pride in Customer Satisfaction.

Culture of the Parent Company – Culture of China Metallurgical Group Corporation (MCC)

The logo consists of letters “ENFI” and the corporation name in Chinese. “ENFI”, short for the Central Engineering Institute for Non-ferrous Metallurgical Industries, represents historical inheritance of the corporation. “E” stands for Engineering, “NF” for Non-ferrous and “I” for “Institute”.

The logo is composed of straight but flexible lines and the ratio between curves and straight lines demonstrates uniqueness of the brand. Letters are positioned like a rational and harmonious formula, which uniquely synchronizes characteristics of nonferrous industry into stability and inventiveness. The streamline design shows the image of ENFI’s responsive, cooperative, progressive, active and energetic style. Meanwhile, the cool color of blue conveys the message of firmness, pragmatism and eternity, and with the combination of frameless design, it symbolizes knowledgeableness, openness and inclusiveness. The whole design, simple but meaningful, distinguishes ENFI’s corporate identity with being technology-oriented and effective.